Retail Price Calculator
Calculate a retail selling price from your cost price and desired profit margin (as a percentage of the selling price).
- Free to use
- Accurate results
- No registration required
- Works on all devices
Your result
₹714.29
Retail price
AI explanation
Formula
Retail price = Cost price ÷ (1 − Margin% / 100)Worked example
₹500 cost, 30% margin on selling price
| Field | Value |
|---|---|
| Cost price (per unit) | 500 |
| Desired profit margin (% of selling price) | 30 |
| Retail price | 714.29 |
| Profit per unit | 214.29 |
Assumptions
- Margin is expressed as a percentage of the selling price (the standard retail-pricing convention) — this is different from markup, which is a percentage of cost price.
- Does not include GST or other taxes — add those separately if needed.
Frequently asked questions
Why is the retail price here higher than a simple markup would give?
Because a 30% margin (on the higher selling price) always requires a bigger price increase than a 30% markup (on the lower cost price) — margin% is always numerically larger than the equivalent markup% for the same cost.
Which should I use for retail pricing — margin or markup?
Margin is the standard convention in retail, since it directly tells you what % of each sale is profit — useful for comparing profitability across products regardless of their cost. Markup is more common in wholesale/manufacturing contexts.
How do I set my retail price including GST?
Calculate your pre-tax retail price here first, then add applicable GST using the GST Calculator to get the final consumer-facing price.