Markup Calculator
Calculate the selling price and markup amount for a product given its cost price and desired markup percentage (markup on cost).
- Free to use
- No registration required
- Works on all devices
- Last updated
- 12-09-2026
Your result
₹1,000
Selling price
AI explanation
Formula
Markup amount = Cost price × Markup% / 100; Selling price = Cost price + Markup amountWorked example
25% markup on a ₹800 cost price
| Field | Value |
|---|---|
| Cost price | ₹800 |
| Markup percentage (on cost) | 25 |
| Selling price | ₹1,000 |
| Markup amount | ₹200 |
Assumptions
- Markup is calculated as a percentage of cost price, not selling price (see the Margin Calculator for margin as a percentage of selling price).
Frequently asked questions
What is the difference between markup and margin?
Markup is the profit expressed as a percentage of cost price. Margin is the same rupee profit expressed as a percentage of selling price. The same rupee profit produces a higher markup% than margin% — for example, ₹200 profit on ₹800 cost is a 25% markup but only a 20% margin on the ₹1,000 selling price.
How do I choose a markup percentage?
It depends on your industry, competition, and target profit. Retailers often use standard markup percentages by product category; check typical margins in your industry as a starting benchmark.
Does this include GST or other taxes?
No — this calculates only the pre-tax selling price based on cost and markup. Add applicable GST separately using the GST Calculator if you need a tax-inclusive price.
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Sources
- Ministry of Micro, Small & Medium Enterprises — Udyam Registration & MSME Resources — Government of India. Effective 01-07-2020, checked 12-09-2026.
This calculator provides a general business arithmetic estimate and does not account for taxes, overheads, or industry-specific pricing conventions.
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